The Best Social Media Platforms for Travel Companies in 2025

In the fast-evolving world of travel marketing, social media has become one of the most powerful tools for travel companies to reach, engage, and convert potential customers. As the travel industry continues to thrive in 2025, knowing which social media platforms to focus on is crucial for staying competitive. In this blog post, we will explore the best social media platforms for travel companies in 2025 and provide tips on how to leverage each platform to grow your travel business.

You might find our post “Creating social media campaigns that inspire Wanderlust!” helpful too.

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▶ Table of Contents

1. Instagram: The Visual Platform for Travel Inspiration

Instagram has long been a top choice for travel brands, and it continues to be an essential platform for businesses in the travel industry in 2025. With its emphasis on visual storytelling, Instagram allows travel companies to showcase beautiful destinations, experiences, and accommodations to a highly engaged audience.

Image of several destinations on someone's phone. — Instagram: your gateway to travel inspiration

Why Instagram is Essential for Travel Companies:

Highly Visual Nature: Instagram is a photo- and video-based platform, making it ideal for showcasing stunning landscapes, exotic destinations, and travel experiences.
Strong Engagement Rates: Instagram boasts high engagement rates compared to other social platforms, with users actively liking, commenting, and sharing content.
Stories and Reels: Instagram’s Stories and Reels features are perfect for sharing behind-the-scenes content, travel tips, and short-form videos that engage users in a more personal way.
Shopping Features: Instagram’s e-commerce capabilities, including the “Book Now” and “Shop” buttons, allow users to directly book tours or purchase travel-related products through the platform.

How to Use Instagram Effectively for Your Travel Business:

Share Stunning Visuals: Post high-quality photos and videos of your travel destinations, hotels, tours, and experiences. Ensure your content is captivating and inspiring.
Leverage User-Generated Content: Encourage your customers to share their travel experiences and tag your business. Reposting their content not only builds trust but also increases brand visibility.
Utilize Instagram Ads: Instagram’s ad targeting capabilities are highly effective for travel companies, allowing you to reach specific demographics, such as adventure seekers, honeymooners, or family vacation planners.

Check out our post: Instagram tips for travel brands.

2. Facebook: The All-Encompassing Platform for Community Engagement

While some may argue that Facebook is past its prime for younger audiences, it remains a vital platform for travel businesses in 2025, particularly for community building and generating bookings.

Facebook screen on desktop with travel images — Facebook: the ultimate platform for travel communities

Why Facebook is Still Relevant for Travel Companies:

Wide User Base: Facebook continues to have one of the largest user bases, encompassing a diverse demographic, making it ideal for reaching potential customers of all ages.
Groups and Communities: Facebook Groups offer a great opportunity for travel companies to build niche communities, share travel tips, and engage with potential customers in meaningful ways.
Event Promotion: Travel companies can promote events, webinars, or special promotions directly on Facebook, increasing engagement and conversions.
Targeted Advertising: Facebook Ads are incredibly powerful for targeting potential travelers based on location, interests, behaviors, and even past interactions with your website.

How to Use Facebook Effectively for Your Travel Business:

Create a Travel Community: Start a Facebook Group around specific destinations, types of travel (e.g., solo travel, family vacations), or experiences. Share valuable content, respond to queries, and engage with members regularly.
Run Facebook Ads: Use Facebook’s extensive targeting options to run ads that promote travel packages, tours, or seasonal offers to a relevant audience.
Host Facebook Live Sessions: Go live to showcase live travel experiences, host Q&A sessions, or give virtual tours of destinations to keep your audience engaged and interested in your services.

3. TikTok: Short-Form Videos for Travel Storytelling

TikTok has quickly emerged as a powerful tool for brands to create viral content, and the travel industry is no exception. In 2025, TikTok remains one of the best platforms for travel companies looking to reach a younger, trend-conscious audience and create engaging, shareable content.

travel imagery and 2 girls with phones — Boost your travel brand with TikTok

Why TikTok is Key for Travel Companies:

Viral Potential: TikTok’s algorithm favors engaging content, meaning even small travel businesses can go viral with the right video. This offers huge exposure potential for your brand.
Creative Storytelling: TikTok’s short-form video format is perfect for showcasing fast-paced, exciting travel experiences, from exploring hidden gems in a destination to giving tips for affordable travel.
Influencer Marketing: TikTok influencers have massive reach, and partnering with them can help amplify your message and boost your brand’s visibility.
Trendy Content: TikTok thrives on trends and challenges, so participating in travel-related trends can give your business a fun and engaging way to connect with a wider audience.

How to Use TikTok Effectively for Your Travel Business:

Create Engaging, Short Videos: Showcase highlights of your destinations, fun travel hacks, or travel-related challenges in quick, creative video formats.
Participate in Trends: Keep an eye on popular TikTok trends and incorporate them into your travel content to increase visibility and relevance.
Collaborate with Influencers: Partner with TikTok influencers who align with your brand to showcase your travel services in an authentic and engaging way.
Use Hashtags and Captions: Optimize your content by using trending hashtags and writing compelling captions that encourage interaction.

More about influencer marketing here.

4. Pinterest: The Visual Search Engine for Travel Inspiration

Pinterest is often referred to as a visual search engine, and its ability to help users discover and save ideas makes it a powerful platform for travel businesses. In 2025, Pinterest remains one of the best social media platforms for generating organic traffic to your website.

Pinterest: discover your next travel adventure

Why Pinterest is Valuable for Travel Companies:

Travel Planning: Pinterest is a go-to platform for users seeking travel inspiration and planning their vacations. Many users use Pinterest to find ideas for destinations, itineraries, and accommodations.
Long-Lasting Content: Unlike other social media platforms where posts have a short lifespan, Pins on Pinterest can continue to drive traffic for months or even years after being posted.
Targeted Traffic: Pinterest users actively search for specific travel-related content, meaning your Pins can attract a highly relevant audience looking for exactly what you offer.
Search Functionality: With Pinterest’s search function, your Pins can show up in relevant searches for keywords like “budget travel tips” or “best beaches in the Maldives.”

How to Use Pinterest Effectively for Your Travel Business:

Create Beautiful Pins: Design visually appealing Pins that showcase destinations, itineraries, or travel tips. Include a strong call-to-action and link directly to relevant landing pages.
Use Keyword-Rich Descriptions: Optimize your Pins with keywords related to travel, destinations, and experiences to increase discoverability.
Share Travel Guides and Itineraries: Post Pins linking to detailed travel guides, itineraries, or blog posts, driving traffic back to your website.
Create Boards Around Travel Themes: Organize your Pins into boards around specific topics like “Tropical Getaways,” “Family Travel,” or “Luxury Vacations” to help users find exactly what they’re looking for.

5. YouTube: Video Marketing for Travel Brands

YouTube is the second-largest search engine globally, making it an invaluable platform for travel companies that want to provide in-depth video content, such as destination guides, travel vlogs, and customer testimonials. In 2025, YouTube remains one of the most effective platforms for video marketing in the travel industry.

Infograph: The power of YouTube. — The power of YouTube

Why YouTube is Crucial for Travel Companies:

Rich, Long-Form Content: YouTube is perfect for long-form content, such as detailed destination guides, how-to videos, or travel experiences.
Massive Audience Reach: With over 2 billion logged-in monthly users, YouTube allows you to reach a global audience interested in travel-related content.
SEO Benefits: YouTube videos can show up in Google search results, driving additional traffic to your website.
Content Longevity: Unlike other platforms where posts may quickly fade, YouTube videos can continue to drive traffic long after they’re published.

How to Use YouTube Effectively for Your Travel Business:

Create Travel Vlogs: Share immersive travel vlogs that give potential customers a taste of the destinations and experiences you offer.
Produce Educational Content: Post how-to videos, tips for planning a trip, or packing guides to offer value to your audience.
Optimize Video Titles and Descriptions: Use SEO best practices by incorporating relevant keywords in your video titles, descriptions, and tags.
Collaborate with Influencers: Partner with YouTube influencers to create co-branded content and reach a larger audience.

As we move further into 2025, the best social media platforms for travel companies continue to evolve, but certain platforms remain highly effective for driving engagement and bookings. Instagram, Facebook, TikTok, Pinterest, and YouTube all offer unique advantages that can help travel brands grow their online presence and connect with their target audience.

By strategically using each platform based on its strengths—whether that’s visual content on Instagram, community building on Facebook, or long-form video storytelling on YouTube—travel companies can create a comprehensive and successful social media marketing strategy that drives bookings and enhances brand awareness. Stay consistent, engage authentically, and keep up with trends to ensure your business stays ahead in the ever-evolving digital world of travel marketing.

Seem a bit overwhelming? Contact us, we can get you on the right track!

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