Wanderlust Keywords

Keyword Research SEO Package

In the competitive world of travel marketing, targeting the right keywords can make all the difference, and with Wanderlust Keywords, you’ll have access to powerful tools and insights that give you a clear edge. Whether you’re just starting your SEO strategy or looking to refine your existing approach, this package will help you optimize your content and improve your search engine rankings.

▶ Table of Contents

1. What is Initial Keyword Discovery?

Goal: Identify relevant, high-value keywords based on services offered and the target audience.

▶ Why is it Important for Travel Companies?

Understanding Search Intent: Travel companies need to know what travelers want. Keywords help tailor content to their needs.
Reaching the Right Audience: Identifying the right keywords allows travel companies to attract relevant customers.
Establishing SEO Basics: This step is crucial for forming your SEO strategy. Knowing the right keywords is essential for creating optimized content.

It was wonderful to see that the strategy I’d implemented is working. I show up in a lot of SERPs, which is something I’d been working on but didn’t quite know if I’d been successful at. However, Ainslie showed me what’s been working and what to continue to focus on.

Michelle, Travel HerStory

For more about Initial Keyword Discovery, read our post.

What will you get?

Total number of Keywords found for your site
Organic Traffic from the previous month
SERPs (Search Engine Results Pages) features
Top 5 Current Keywords: + position in SERPs, Monthly Search Volume, Organic Traffic and Competition of these Keywords
Top 5 Rising Keywords:+ position in SERPs, Monthly Search Volume, Organic Traffic and Competition of these Keywords

2. What is Long-Tail Keyword Identification?

Goal: Identify longer, more specific keywords that are typically lower competition and higher conversion. These keywords often have more targeted search intent, making them easier to rank for.

▶ Why is it Important for Travel Companies?

Less Competition: Long-tail keywords have less competition, allowing smaller travel companies to rank better in searches.
Higher Conversion Rates: Users searching long-tail keywords are often ready to book, increasing conversion chances.
Better Targeting: Long-tail keywords help businesses meet specific needs, like “romantic getaways in Italy,” improving sales opportunities.

For tips on mastering Long-Tail Keywords, read our post.

What will you get?

20 Long-Tail Keywords, divided into Search Intent: Informational, Navigational, Transactional, and Commercial

3. What is Local Keyword Focus?

Goal: Focus on location-specific keywords to help the company rank for searches related to specific destinations or services within a region.

▶ Why is it Important for Travel Companies?

Targeting Local Searchers: Travelers often search for services or accommodations in specific locations.
Improving Local SEO: Optimizing local keywords helps businesses rank higher in search results and attract nearby customers.
Capturing Intent from Travelers: Local search queries indicate travelers are planning specific activities, hotels, or tours in certain areas, allowing companies to convert this intent into bookings.

You might be interested in our post: Mastering Local Keyword Focus.

What will you get?

20-30 Local Keywords, including Search Volume and Keyword Difficulty

Read our ultimate guide to Local SEO.

4. What is Keyword Prioritization and Strategy?

Goal: Develop a keyword strategy that prioritizes keywords to target first, considering search volume, competition, and relevance to business goals. This will enable the company to concentrate on the most impactful keywords for quick results and sustained growth.

▶ Why is it Important for Travel Companies?

Focus on High-Impact Keywords: Some keywords drive more traffic than others. Prioritizing these allows travel companies to get the best ROI.
Balancing Short-Term and Long-Term Goals: Keyword prioritization helps balance immediate results with future goals.
Mapping Keywords to Content: A clear strategy ensures that each page is optimized for specific keywords, improving rankings and user experience.
Avoiding Keyword Cannibalization: Prioritization prevents multiple pages from competing for the same keyword, improving chances of ranking for a wider range of terms.

What will you get?

Local Keywords will be prioritized into Search Intent
15 + Suggestions for new content (blogs, articles…) based on Keyword Research

For more about search intent, read our guide.

Why Choose Wanderlust Keywords?

Wanderlust Keywords by Wander Women Strategies is the ultimate SEO keyword research package designed specifically for travel companies. What sets Wanderlust Keywords apart is its focus on the travel niche. Unlike generic keyword tools, our package is tailored to address the unique needs of travel companies. Whether you’re a travel agency, hotel, tour operator, or destination marketer, we help you identify the best keywords that resonate with travelers at every stage of their journey.

From dreamers who are just browsing potential destinations to ready-to-book customers searching for the perfect vacation deal, Wanderlust Keywords ensures you reach them with the right message at the right time. Let us help you turn searches into sales and wanderlust into action!

▶ Deliverables, Time Frame & Cost:

Deliverables: With our Wanderlust Keywords Keyword Research SEO package, you’ll receive a comprehensive report outlining all key findings from the Initial Keyword Discovery, Long-Tail Keyword Identification, Local Keyword Focus, and Keyword Prioritization and Strategy. The report will include actionable recommendations tailored to your travel business, giving you clear next steps to improve your SEO strategy.

Time Frame:
This package typically takes 10 business days to complete, depending on the size and complexity of your competitors and industry.

Cost:
The Wanderlust Keyword package is available from €500 (including taxes).

Let Wander Women Strategies guide your travel company to new heights with our Wanderlust Keywords Keyword Research SEO Package. Let us help you turn searches into sales and wanderlust into action!